The Tipping Point

by Malcolm Gladwell; 2002; Little, Brown and Co.

"The tipping point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."

Leading Change

by John P. Kotter; 1996; Harvard Business School Press.

"This book is an inspirational yet practical resource for everyone who has a stake in orchestrating changes in their organization."

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

by Howard Gardner; 2004; Harvard Business School Press.

"What Does It Take to Change a Mind? Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste; a teenager’s attitude toward schoolwork. Chances are you weren’t successful in shifting that person’s beliefs in a significant way. For an endeavor so commonly mentioned and frequently attempted, why is the phenomenon of changing minds so mysterious? How do people become set on a certain way of thinking? And what, exactly, does it take to change that perspective?"